Every Second Counts – SEO and SEM Optimisation

Speed matters – and with a website for business, it matters even more!

All good businesses with websites need to have the best servers to help maximize SEO and SEM return. Every second counts towards improving your customer’s experience with your business.

Website speed also impacts your organic search results, number of site visits and conversions. Site speed helps deliver benefits for your business. Faster loading of web pages means that users are more likely to spend more time engaging with the content ona website and considering the services or products a company offers.

Site Speed Optimisation isn’t the most colourful part of the digital scene, but it is important to improve your business’ landing pages to offer the best possible user experience and help increase conversions. There are a number of ways you can improve your site’s conversion rate, such as:

• Using a fast web host
• Integrating a CDN (Content Delivery Network) that provides a higher degree of availability and performance for accessing web content based on a user’s geographic location
• Optimising image files (minimising the file size without reducing the image quality)
• ‘Minify’ any JavaScript or CCS – which means to streamline the code
• Minimising the number of plugins used on the website

Generally, slower loading pages suffer from low user engagement, increased bounce rates and losing to competitors with more efficient pages. It also affects a website’s indexation, where search engines will rank associated keywords very low based on the inaccessibility of the website pages.

So act quickly now as time is of the essence! Time to get ahead of the pack by implementing the tactics above to optimise your website performance and drive conversions.